HOW EISAI IS UTILIZING DIGITAL WORKSPACE INNOVATIONS IN A POST-PANDEMIC ERA
Over the past two years, there were very few facets of life that have not been impacted by the COVID-19 pandemic. The way in which we collaborate and communicate is no exception. Our medical affairs team is crucial for the appropriate communication of scientific information within Eisai and between the company and health care community industry leaders. As a team, we engage creatively with our colleagues, facilitate meaningful discourse with our partners and thought leaders and take great care to adapt to an increasingly virtual world as we grow together in our roles at Eisai.
The Expanding Role of Oncology Professionals in a Hybrid Work Environment
As we pivoted to remote work, our reliance on digital channels only grew in order to engage with our coworkers and increase exposure to the online discussion occurring among clinicians. Through social platforms like Twitter and LinkedIn, we’ve noticed the emergence of Digital Opinion Leaders (DOLs) as thought leaders who engage online and are able to share their insights and opinions on data in real-time while engaging a wider audience. Rising online visibility has resulted in broader communication between academics, community oncologists, patients and the pharmaceutical industry.
Prior to 2020, we did not see nearly as much engagement activity from thought leaders in the oncology space on social media compared with today. As many medical conferences shifted to virtual formats, we witnessed DOLs emerge as drivers of online conversations with their peers and social channels became the preferred media for sharing industry opinions and facilitating topical discussion. My colleagues and I have been following these developing trends and aim to shed light on their impact and significance through conversations like, “How Social Media is Breaking Silos in the Oncology Community” with Dr. Vivek Subbiah, M.D., Executive Medical Director, Medical Oncology Research, and Associate Professor at MD Anderson Cancer Center. Now, as conferences convert to hybrid formats, I’m excited to see how the online discourse of DOLs adapts.
Concurrently, the format of virtual advisory boards has rapidly evolved to become more interactive with health care professionals (HCPs) across the country over the past few years. To keep these once primarily face-to-face conversations engaging, we incorporate different exercises (e.g., interactive workshops, polling questions and surveys) into our presentations to facilitate participation and helpful practices such as utilizing virtual platforms to incorporate forum-based engagements. Doing so allows us to better capture insights from HCPs and continuously receive meaningful feedback.
We’ve used these practices to great effect in virtual webcasts as well. For example, to help our team gain a better understanding of telemedicine in practice, we engaged with HCPs directly through a virtual discussion panel on the evolving role of telemedicine in a “New Paradigms in Cancer Care” expert forum. Participants engaged with presenters via polls and a Q&A to exchange views on the role of telemedicine in oncology, its strengths and limitations and how it may be used by providers and their patients.
Adapting to an Integrated Digital Future